Friday, January 09, 2015


I like this word so much, I've added it to the blog blurb:

"To be surprising, an event can’t be predictable. 
      Surprise is the opposite of predicatability.
            But to be satisfying, surprise must be 'post-dictable' ...

If you want your ideas to stick, you’ve got to break someone’s guessing machine and the fix it" 
Heath and Heath, Made to Stick, p. 71.  HT: Ryan Davis
still slide from this  power point based on the book

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Hey, thanks for engaging the conversation!