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Sunday, June 29, 2008

"how we relate to the world is a spiritual discipline"

"Consumer culture is one of the most powerful systems of formation in the contemporary world... Such a powerful system is not morally neutral; it trains us to see the world in certain ways. As all the great faiths have attested, how we relate to the world is a spiritual discipline. As one corporate manager frankly put it, 'Corporate branding is really about worldwide beliefs management.'"

--William T. Cavanaugh
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