Monday, March 16, 2009

"the text is older than the churches"..

"The text is older than the churches," he says,
"and much more powerful..

Even if you're not a believer, it touches you,"
the adman turned awed Bible publisher said:

The Illuminated World has published "The Book."

"Rhymes With Kerouac" writes:

Illuminated Manuscript

There are people in the world who have the bible on their desk. I'm talking about the others. Thy're hiding the bible because it's too connected to church. When they get visitors they know it is uncomfortable."
That quote comes from Dag Söderberg, who was the CEO of one of Sweden's largest advertising firms. His mission? To "introduce today’s audience to a revolutionary contemporary Bible, one that encourages dialogue and is culturally relevant, readily accessible and easily digestible for any reader regardless of religious, economic, racial or social background." The result is a visually stunning bible - an illuminated bible - for our times.
To introduce this bible to Sweden a series of photographs from the bible, with accompaning biblical text, were assembled in an outdoor display in Stockholm. 10% of the city's population visited the display. That amazes me - engaging 10% of the population of a major European city with the bible. I'm guessing that bible sales in Sweden come nowhere close to America by any scale of comparison, but I'm equally astounded by this: "Testament" increased bible sales in Sweden by 50% without destroying existing bible sales in that country.
What happens when an advertising executive illuminates the bible? See for yourself. Yes, there are 'biblezines' out there. This is something altogether different. This is, I think, the start of something new in our world.

More info here..

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Hey, thanks for engaging the conversation!