Sunday, January 01, 2012

Moltmann: church marketing and practiced atheism


The privatization of religion has as its presupposition its de-politicization and as a consequence its marketing. What is called modern multifaith and multicultural society is nothing other than the total market society. Religions and cultures are on display in this market in just the same way as political options, commodities and services. Religions become the spiritual services on offer in the religious supermarket of the modern world. Individual religious liberty is certainly a powerful protection for every person’s own human dignity, but because of the typical Western concept of the consumer’s freedom to choose or dispose, that same freedom has turned religion into a commodity, where the customer is allegedly always right. Marketed religions take on the characterisitcs of goods on sale…
In the multifaith consumer society, peace reigns between the religious communities. That is a fact. But this religious peace is achieved through the political shut-down on religion, its privatization and marketing- not through recognition and esteem, but by reducing religion to insignificance. One does not have to be a fundamentalist to see this as practiced atheism.
       -God for a Secular Society , Moltmann's  chapter “Theology in the Modern University. "

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